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Who we are

Free Walking
Tour Italia

Philosophy

“Seeing the city through the eyes of the locals”

How many are the ways to look at a place? Endless!

It’s a matter of perspectives, and travelling reminds us how important such perspectives are. To discover a place, be it a city, a river, or a mountain, our eyes might not be enough, because we need to listen. Yet, what listen to? The tales of the locals are the essence of such places and listening was the beginning of our journey. Locals have given us the key to access their towns. We felt and saw them with different eyes. Free Walking Tour was born from this vision: an innovative way to relate with the city, thanks to the unique stories, expressions, faces and contraddictions of those living it.

The journey has turned out to be an incredible experience itself.

Free Walking Tiur Italia Team

Here we are, the three of us: Giovanni, Alessandro ed Emmanuele. This picture was taken in 2014, though we haven’t changed a lot since then. If you met us back then, you would sure recognize us now. We had just got back from a big trip in South-East Asia. You might be wondering: why do they carry the “Same Same But Different” sign? Well, if you have ever been to South-East Asia, you would get it. If you haven’t, pack your stuff and go! See, it all depends on the perspective. What you might perceive as non-sense, it might get a mean while you’re moving: we are the ones to set the sail. It’s not what you look at but your idea of it.

Free Walking Tour is our personal view on the reality and we are indeed the stories we tell!

Team Free Walking Tour Italia

How it all started

We don’t know much about the origins of the Free Walking Tour. Rumors say it first appeared somewhere in Germany in the 2000s. Piece together a city’s square, a boy with a sign saying “Free Walking Tour” and a bunch of young tourists looking for something different: there you have a story. Today, the Free Walking Tour concept is spread around 75 countries and more than 206 cities, including Italy (problably, while you are reading this, a new Free Walking Tour is borning somewhere in the world).

What we know pretty well is our story. It all began during the summer of 2014: Alessandro and Emmanuele were traveling Central Vietnam, on dusty roads, riding two old motorbike from North to South. We were all about to get our Master Degrees. That was supposed to be the last dance. Or they thought so. It came as a flash, an intuition, or perhaps a folly. Back in Italy, I received a call from them. <<We need to talk! We got an idea>>. The journey was yet to come…

Authentic Tradition

Long Story Short

Since 2014 with ♥
2014

The Anatomy of a Dream

The telephone rings: “We need to talk!” Few hours later we’re sitting around a table in Alessandro’s veranda: Same Same Travels is born. At the time we had so many ideas, Free Walking Tour Italia was yet to come.
2015

The First

Free Walking Tour was first presented in Modena. We knew nothing about Guided Tour or Tourism back then. How could the project be eventually working? So we performed as tour guides – yes, we did. We still remember the first tour ever, with a class from the Marche region; you’ll never forget your first time. It was fun but we also understood the limits of such a model. We needed to redraw it: find a real tour guide to perform the tour and make the booking process more smooth.
2017

Underground Network

Giuseppe, Free Walking Tour Bari guide since 2014, recalls that day: “Halo?” “Am I speaking with Free Walking Tour Bari?!” “Yes, you are!” “Great! I’m Giovanni, calling from Modena. We are thinking about creating a Free Walking Tour Italian Network, are you in?!” Few months after, at the First National Meeting held in Modena, we talked about the call. “I hang up and said: Who the hell are those people? Are they mental? Do they really want to found a Free Walking Tour network in Italy?!. I was in! Many others followed him and accepted the challenge. It was only the beginning. To welcome this new amazing community, the Municipality of Modena fined us for illegal activity.
2018

www.freewalkingtouritalia.com

The first version of Free Walking Tour Italia website is released. We fund a start-up and open a small office in Modena.
2019

If you Boom, make it big!

As the project takes on, we hire the first full-employed person. After Bologna and Reggio Emilia, we cross the regional borders to land in Pisa, Bergamo, Verona. New guides are persuaded by the format. The initial uncertainty leaves room for curiosity. Free Walking Tour Italia is ambassador of urban upgrading projects: we work with institutions and local communities to dive into history and personal memories. Finally, we get awarded for tourism innovation.
2020

Requiem for a Dream

It’s the 21st February: the first Covid19 outbreak is registered in Italy. The following months will be marked by the new pandemic. Italy, followed by the rest of the world, closes down: travel restrictions, social distancing, closure of all businesses. The toursim sector is one of the most hit by the crisis. Along with other tour businesses, we redirect our strategy toward Online Tour Experiences: people are invited in virtual rooms where the city experience is redisgned through role plays, small groups games, riddles and dilemmas. It lasts few months. We desperate want to go back to the streets we belong to. “Even when everything is or seems lost, one must calmly get back to work, starting from the beginning.” A.Gramsci

2021 (or 1984)

Like in a dystopian society, people are forbidden to meet and obliged to wear masks. Gatherings are not allowed. Italy is divided by colors: yellow, orange, red, according to the infenction rate. Nevertheless, Free Walking Tour keeps growing, lesser than before but better than expected. No organize travels means self-organization, and when it comes to it, people like easy and smart stuff. The crisis shows all the opportunity of such fluid business. We create new partnerships with local Tour Operator. The uncertainty over the future though makes any planning almost impossible. We live day by day.

Our Team

Giova
Giovanni Bottari
Founder & CEO
Ferra
Alessandro Ferrari
Founder & Marketing Strategist
Lele
Emmanuele Boschetti
Founder & Business Relationship
Sara Stellacci
Tour Manager & Social Media

What is Free Walking Tour?

Free Walking Tour is an innovative way to interact with and discover new places, share attraction, knowledge and entertainment.

PASSION

We offers a real, engaging, alternative tour experience.

FREE

We strongly believe in gift economy: the more you give, the richer you are!

LOCAL

We support local community and independent guides who care about the place they live in.

INCLUSION

We encourage everyone’s right to access and enjoy cultural heritage.

What does it change?

Free Walking Tour offers a valiant alternative able to raise interest and awareness towards the dynamics of changing cities and public spaces.

It fosters the guides to do their best, keep themselves always updated, and create unconventional itineraries. Every single tour turns into a journey, different from the previous one, new, real, in steady dialogue with the people joining it.

The value of Free Walking Tour rises and grows from the sharing of people’s know-how and creative minds. Every single experience brings along different skills and professionalism, in order to help small ideas growing bigger.

Many things have been told about Free Walking Tour in the past years. Others are yet to come. Some of them were fake news, some came from the heart. Here you find a Media Review of the most interesting ones!

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