Free Walking Tour

The Project

The Free Walking Tour concept represents a fresh way of looking at cities, their spaces and attractions with emphasis on thier unique styles, stories, histories and contradictions; an engaging exprience based on the contemporary lived life of the city.

The goal is to make our local cultural heritage more accessible to everyone by redifining the traditional guided tour through the knowledge and experience of the people who live there. We aim to help visitor see our cities through the eyes of a local.

How it started

The Italian Free Walking Tour network supports and develops an experiential city-tour concept. 

The Free Walking Tour Italia project was born in 2016 as independent online platform: our aim is to connect and share the various FWT experiences from all around Italy.

The platform works to raise public awareness on the issue of cultural accessibility, and to improve the relationship between people and local communities. Free Walking Tour Italia is an information portal that supports free culture. However, it is the responsability of local indipendet actors to manage their own programme and to take responsability for the activities they promote within their region. In other words, every single experience is managed independently by locals.  

What is Free Walking Tour?

Free Walkig Tour (FWT) is an innovative way to discover and interact with cities, share their attraction and learn about them, while being entertained.   

Free is more than a simple word! Indeed, we see Free as a cultural concept.

What does it  change?

FWT offers a valid and culturally relevant alternative to conventional tourism, with the aim of increasing awareness of the dynamics of ever evolving cities and their spaces. In short, we want to help our visitors get a real feel for contemporary life as it is lived in our cities.

This encourages our guides to give of their best, keeping themselves updated, developing new ideas and creating unconventional itineraries. 

Every single tour becomes a new, authentic experience, different from the previous one. This creates a unique dialogue between the visitor, the cities and those who live in them.   

The value of FWT emerges and grows from the sharing of people's know-how and creativity. Every single experience helps develop new skills and increased professionalism. In this way, small ideas develop and grow bigger. 

Download the Manifesto: First Part / Second Part