Free Walking Tour Italia lands in Reggio Emilia
Yes, indeed. After the Emilia cities of Modena and Bologna, Reggio Emilia could not stand without its own Free Walking Tour. The project, promoted and organized by the association Same Same Travels and the platform Free Walking Tour Italia, was presented last September 30th as part of the IT.A.CÀ Festival in Reggio Emilia.
Thanks to the meeting with several local figures—most notably Alberto Pioppi, a sociologist who has long been dedicated to analyzing the connection between people and places—we decided to bring this new experiment to life. Once again, the Free Walking Tour presents itself as a ‘new’ cultural experience within the local context: the goal is to give everyone the opportunity to access and engage with the city, involving a variety of voices in the storytelling of its places. What sets this initiative apart is, above all, its ability to create relationships between people and the spaces they inhabit. For this reason, we’ve chosen not to impose any fee or restriction for participation, but instead to let people experience the tour freely and assign their own value to it.
This model helps break down barriers to access—be they financial or logistical— fosters participation, and promotes a free and authentic cultural approach, involving more and more people in engaging with the territory.
For more information:
Free Walking Tour Reggio Facebook
